Robert Redford, Environmentalist
Our Story,
Our Beginning
Our beautiful beginning as a catalog goes back more than 30 years, but our story and heritage go back much further. We all have a personal story that is meaningful to each of us, yet unique. Sundance has a cherished story from its earliest beginnings. It is not one that is easily found or one to be replicated, as it is authentic and deeply rooted in the American West here in Sundance, Utah. We are a real person, a real place. To understand our story and our heritage, it is important to go back to the very beginning.
In 1961, while driving from New York to Los Angeles, our founder—the acclaimed actor, director and environmentalist Robert Redford— passed through the beautiful Wasatch Mountains of Utah and fell in love with the area. He bought two acres of land, later purchasing 5,000 more acres to preserve the land. Drawn by its native beauty and natural liveliness, he named it Sundance and dedicated it to fostering creativity, independence and discovery in a place where art, commerce and nature could come together. Sundance Village was founded in 1969 and celebrated its 50th anniversary in 2019.
Free Expression,
Creativity, Authenticity
1st Sundance Institute Gathering, 1980
Sundance Cover, May 1998
There is No Place
Quite Like Sundance...
Mount Timpanogos, Sundance, Utah
In discovering Sundance, Robert Redford made the commitment to preserve its primitive, untouched beauty and authentic heritage, deeply rooted in the American West, just as he committed to cultivating free expression, experimentation and original thinking. Creativity, discovery and authenticity remain as cornerstones of our brand.
A natural host to
inspire creativity, freedom,
new ideas.
Surreal in its natural beauty, yet grounded in its inherent authenticity, there is no place quite like Sundance. Beneath the majestic peaks of Mount Timpanogos, its azure blue sky is distinct against the peak's crest line.
In a landscape to delight a painter's eye, the distinctive sounds of Sundance such as the quiet yet grand whisper echoing through the aspens — captivate even the casual visitor.
Top:
Wild Horses
Behind the
Scenes On
Location
Bottom:
Our Founder
Robert Redford
Inspiring Creativity,
Our Commitment
This fall season marks an extraordinary milestone for Sundance Catalog. For three decades, we have nurtured creativity and new discovery through a continuous commitment to our artist community, to whom we offer a unique platform for creative expression. From the one-of-a-kind beauty of hand blown glass or raw gemstones, from a handcrafted boot to a hand embroidered coat, no artist's work is quite like another's.
Cover of
Fall 2014;
"25 Years"
Wine Tumblers created by Artisans
at Sundance Resort
We have always believed that making room for the artist's individuality, emerging talent, distinctive vision and personal stories has a lasting value and further enables our customer to be a part of the Sundance experience. We search for artists, designers and craftspeople whose work reflects an honest connection to Sundance values and the casual, comfortable lifestyle of the American West. We create an emotional connection between our products and our customers, a connection that is often fueled by an authentic story, a real conversation or experience. We are convinced that it is this emotional experience that sets Sundance apart and creates an uncommonly loyal customer following.
We invite you to explore and enjoy our newest collection, including many one of a kind items exclusive to Sundance. As we celebrate more than 30 years as an inspirational catalog, more than 50 years as a magical place, we strive to provide you with an extraordinary experience, one to be found nowhere else.
Here You Find
the Unexpected.
An Experience
Not Found
Elsewhere.
Jewelry by Jes MaHarry,
Sundance Artisan
Today, More Than
Thirty Years Later
Today Sundance is one of the most coveted and beloved American lifestyle retailers, with loyal customers across the country—and the world. The freedom to foster individuality, realize individual dreams and explore new ideas has guided the company through the years. While the catalog has grown, it continues to celebrate the vision of our founder, Robert Redford, who has embraced and promoted the spirit of creativity and independent excellence throughout his organization. We remain equally committed to the ideals of curator ship, quality and integrity, and we invite you, our loyal customers and friends, to reminisce with us, as you browse the works from our dedicated artisans and designers in this commemorative collection.
Empire Bed from Our 25th Anniversary
Heritage Celebration
Cover of Our Fall 2019 Catalog
Our passion is to create an emotional
connection between our product and our customers, often fueled by an authentic story.
Ring: Cover of Fall Jewelry 2007
Fringe Jacket from Our
25th Anniversary
Heritage Celebration
