To Our Loyal Sundance Customers,

I hope this note finds you and your loved ones safe and healthy.

From our humble beginnings over 30 years ago, to the iconic and beloved brand we are today, we have always cherished the long standing relationships with our loyal customers. These past several weeks have been a moment in time that is certainly unprecedented in the history of Sundance.

In response to the shift in consumer behavior resulting from the pandemic, we have altered our pricing strategy for a brief period of time. You will notice that we are offering frequent promotions to our customers, which is rare. These selective promotions and markdowns on our beautiful collection enable us to endure as a company and to support the livelihood of our employees, artisans and designers in the near and long term.

The Sundance family of employees, along with our artisan and designer community, while working differently, and in many cases remotely, continue to work tirelessly to bring our loyal customers the authenticity of the Sundance lifestyle through our exceptional, beautiful and hard to find products curated just for you. Your love for our artisans and designers and their creations, year after year, drives our passion.

We look forward to bringing the teams together soon both in our corporate offices, as well as in our retail stores where our associates and customers hold a unique human connection through conversation and storytelling. We will make a gradual and phased transition to return to being together over time, however the safety and health of our employees and customers remains top priority. As soon as our retail stores reopen, with social distancing and safety protocol strongly in play, we will communicate with our customers along the way.

Sundance is an extraordinary brand that holds a strong conviction to create what is beautiful and inspirational, bringing the Sundance authentic lifestyle to life for our customers. And we will continue to do so with great passion. As a result of the longstanding relationships we hold with you, our loyal customer, Sundance will endure beyond this crisis and its aftermath.

Thank you for your support over the years, and in particular, during this extraordinary time.

Warm regards and please stay safe,

Matey Erdos
President and CEO