Sundance Career Opportunities
A Place. An Idea.
Celebrating and Enriching
the Human Experience.
Sundance was founded in 1969 by Robert Redford at the base of beautiful 12,000-foot Mount Timpanogos in Utah's Wasatch Mountains. The goal of the Sundance Village is to offer a community art and nature that would foster artistic pursuits and recreational activity while preserving naturally beautiful and unique environment of Sundance. The first edition of Sundance Catalog was mailed in 1989 to offer "the kinds of things that we have been privileged to collect, many of them handcrafted exclusively for Sundance."
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Sundance is an Equal Opportunity Employer
Current Job Openings:
Salt Lake City, UT
Director Of Digital Marketing

Job Overview:

This position holds sole ownership and P/L responsibility for all aspects of the Sundance Ecommerce division. Responsibilities include the strategic development and management of new and existing initiatives that will drive traffic, new customer acquisition, conversion, revenue growth and profitability for the on-line channel. This position will manage initiatives such as site marketing, search engine marketing, affiliate programs, online media and email marketing. The candidate must be an advocate for digital channel leading peer departments to meet digital objectives. In addition, manage all aspects of social media branding and marketing. This position will work closely with IT, Marketing, Creative and Merchandising. The ideal candidate will possess a proven track record in creating, driving and executing an online marketing strategy with marked results. The ideal candidate should have extensive experience working in an Omni-channel consumer based environment, preferable including retail (brick & mortar). Must research and recommend innovative new programs to broaden brand awareness.

Duties & Responsibilities:

  • Develop, manage and implement marketing plan for Sundance Ecommerce division
  • Recommend, develop and manage innovative online strategies to support brand objectives and initiatives
  • Support all business channels with an Omni-channel approach
  • Develop and manage Ecommerce marketing budget. Own ROI analysis across all online initiatives to identify revenue driving opportunities and to exit less profitable programs
  • Acquire new customers at an acceptable LTV and retain existing customers with a lifecycle nurturing approach
  • Support customer database development by ensuring concise and accurate data flow by channel and device
  • Ensure a seamless and fast customer experience across all devices
  • Manage existing programs while pushing the brand forward in areas such as video based marketing, on-line/off-line hybrid databases and all social media platforms
  • Increase visitors and site conversion through the development of new initiatives and improvement to existing functionality/programs with a key focus on mobile
  • Partner with IT to ensure website is implementing SEO best practices. Manage site content and placement to support SEO objectives and improve company rankings
  • Successfully manage paid search program through testing and maximizing brand and non-brand keywords
  • Manage email contact strategy. Develop and grow email file through life cycle messaging, event based emails and personalization
  • Manage and evaluate Affiliate marketing programs, ensuring the filters of the Sundance brand are adhered to
  • Deploy A/B testing platform with quantifiable test objectives and actionable results across emails, homepage, landing pages and product pages
  • Make recommendations to optimize web functionality, site architecture, user interface and navigation for all devices
  • Provide frequent reports to Senior Management on site performance with the ability to make adjustments as business requires
  • Explore and make brand appropriate recommendations for social networking where applicable
  • In depth knowledge of Adobe Marketing Cloud (Omniture)
  • Enhance marketing research efforts online via survey tools
  • Develop and execute a channel integration plan with offline marketing plan
  • Work closely with Creative Director in managing online brand positioning

Qualifications & Requirements:

  • Minimum BA/BS, an MBA would be ideal
  • Preferable background in consumer-based lifestyle retailer of woman’s fashion and home décor
  • Excellent skill level in all Microsoft Office products
  • Minimum of 5-10 years online marketing experience including a high proficiency in email, SEM, SEO and social media marketing, web analytics and online best practices
  • Must have a good understanding of online merchandising and brand positioning
  • Must have a good understanding of catalog direct marketing and customer segmentation
  • Must possess a proven track record in creating, driving and executing an online marketing strategy inclusive of acquisition programs resulting in marked growth
  • Must have excellent analytical, business writing, and project management skills

Essential Functions:

  • A self-starter and team player with a track record of developing creative, results-oriented ideas and moving them toward implementation and completion
  • A strong communicator and a great writer with exceptional interpersonal and quantitative skills. Experience in b2c retail and catalog is preferred

We offer a competitive wage and excellent benefits package including health, dental, vision, life, short/long-term disability, paid time off, 401(k) and discounts on our products. For consideration, provide resume and a portfolio or examples of work to or mail to Sundance, c/o HR, 3865 West 2400 South, SLC, UT 84120.

NOTICE: This job description in no way states or implies that these are the only tasks to be performed by the employee occupying this position. He or she will be required to follow any other instructions and to perform any other job related duties requested by his or her supervisor.