Our Product Story
Cotton is cool, soft, comfortable and the principal clothing fiber of the world. Its production is one of the major factors in world prosperity and economic stability.
Elastane is better known by the brand names Lycra and Spandex. Put simply, it is made up of a tangle of soft segments bonded to rigid segments. When tension is applied, the soft segments straighten out up to seven times their original length, but elastane's important selling point is that when the tension is released the fiber will immediately return to the exact same shape and length it was before. No other fiber will do this. But if as little as 2% elastane is added to the fabric then the garment can move with the wearer's body and always retain its original shape. Another vital property of elastane is that it will always be undetectable. The fabric will always look and feel like the fiber or blend that is used alongside the elastane, as the elastane fibers themselves are sheathed with another fiber, usually the fiber that makes up the bulk of the rest of the garment.
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